As plant-based diets become more popular, ice cream brands especially must evolve to accommodate a wide variety of diets and offer non-dairy as well as dairy options to keep their customers coming back. In short, expanding the menu means expanding the business’s potential customer base, capturing a wider market and increasing the potential for profit. This is especially true for ice cream brands, which have traditionally offered limited menu options for those with dairy and other dietary restrictions. With more people modifying their diets to avoid things like dairy, gluten, and meat, the food service industry must adapt in order to maintain their customer base and prevent customers from turning to other businesses for menu items that suit their dietary needs. Today, nutritional awareness, allergies and food intolerances, and cultural values all play a significant role in where customers choose to eat. Many businesses within the food and beverage industry have risen to the occasion by beginning to offer vegan, dairy-free, and gluten-free items on their menus to accommodate a wider customer base. The vegan and non-dairy ice cream market has surged in recent years, and is expected to continue growing as more and more people seek alternative options to dairy products. For the ice cream industry, providing customers with an inclusive menu means those who may have had to refuse frozen treats in the past can now find something that meets their health needs and lifestyle choices. Though the ice cream industry has traditionally offered few, if any, viable choices for those following plant-based, dairy-free, or otherwise restrictive diets, Cold Stone Creamery has met the moment by developing a new, inclusive menu that offers something for all ice cream lovers.Īn inclusive menu means customers can find options that accommodate a wide range of dietary restrictions, including items that are gluten-free, dairy-free, meatless and/or vegan. More and more, consumers are seeking food and beverage options that accommodate plant-based diets or meet other dietary limitations. The world is changing, and dietary needs are changing, too, as health and personal values factor increasingly into consumers’ dietary choices.
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